NOTE: The store will be moving in January and not expected to reopen until sometime in the Spring of 2020. Our last day that we will be open for regular business will be January 15, 2019.
We are accepting applications for the new location. Please download and submit to our email address at firstname.lastname@example.org.
Interested in Becoming a Dealer at HTM?
We are currently seeking motivated applicants who possess panache with an eagerness to sell. If our dealers are successful, we are successful! Family owned and operated we try to provide a welcoming and supportive environment for those who are interested in running a small business without the commitment and overhead of starting their own brick and mortar store. Our rental fees and commission covers so much more than just the booth space or case. See below for application pdf or request one via email.
Special Events & Booth Sales: There are at least five special events each year, and usually more. The special events include the Spring Flea Market, the Sidewalk Sale in conjunction with Wilmette Sidewalk Sales, the Anniversary Sale, our Holiday Open House, a fall sale event, and the Winter Sale. In addition, the mall has hosted book-signing promotions, wine & cheese, and other special events. Dealers are allowed to run sales in their booths at their discretion. Once a year, for the 3 day anniversary sale, it is mandatory that all dealers participate in a storewide sale of at least 15% off of all regular priced merchandise.
Marketing: Our marketing has been expanding to include many of the email and social media marketing campaigns. We have active and growing Facebook, Instagram, and Google Plus accounts. Other advertising includes direct mail marketing, email marketing, newspaper, and local publications, trade magazines, Pinterest, Bargain Treasure Hunter, and through our membership in the Wilmette Chamber of Commerce. Heritage Trail Mall has been featured on the WGN TV morning show, in the Chicago Tribune, North Shore Magazine, Chicago Magazine, and has received credits in many decorating publications. Heritage Trail Mall was voted Best Antique Shop by the readers of Make It Better magazine in 2014, 2015, and tied for that honor with another shop in 2012.
Booth Rent & Work Hours: Booth spaces range in price from $195 to $1500, depending on size and location. Cases range in price from $105 to $160, again depending on size and location. In addition to rent, the house charges an 11% commission on all sales and there is a work requirement of all dealers of one hour per month for every $60 of rent that they pay. Dealers who opt not to work, pay $12 an hour not to work their required hours. The house pays all credit card fees.